Nike Music Shoe: Making Of

A behind the scenes video was recently releasedby Wieden + Kennedy, Tokyo showing how the DJs made music from shoes. to make music using the shoes, each pair of runners was equipped with 3 sensors that reacted went bent. these sensors would then send serial codes to a computer, which correspond to a series of sounds.
T he engineers behind the project developed a software that allowed the digital code to make music. The team also worked with Hifana to fine tune the shoe’s even installing accelerometers in the show to modulate the sounds when the shoe is bent.

http://www.nike.jp/musicshoe

The making of :



This is how it looks like afterward: 



via creativity

All pics & info via designboom

Reebok ZigTech Announcement - Video Inside !!

The ZigTech sole is far from subtle. Large waves of what looks to be injected foam are used for support. Similar to Nike Free, the design looks to be intended to increase flexibility and comfort for the wearer, as well as conserve energy while in motion. On this particular pair, red is used on both the sole and the liner. The entire upper is done in black, with bits of patent leather on the toe and heel. The large Vector logo along the side looks to be done with a shiny rubber.

Info: kinstor

All pics & info via www.nicekicks.com

The New York Urban Fashion Shoe (NYUF)

The shoes are made from leather and subjected to preformed silicone treatment with heat (applied on Technic Fabric and Neoprene) to make them water resistant. The rubber sole is injected and its interior has a gel structure to keep your feet comfy.

Designer: Adrián Castro

All pics & info via www.yankodesign.com

Reebok Introduces New Technology In 2010

The yet-to-be-named runners above featue a sole unlike anything we’ve seen before. It’s sort of a cross between Nike Impax and Free, visually. What this should mean is supreme flexibility on a lightweight, well cushioned sole.

via Kinstor

All pics & info via www.sneakernews.com