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Wednesday, April 28, 2010

Nike Music Shoe: Making Of

A behind the scenes video was recently releasedby Wieden + Kennedy, Tokyo showing how the DJs made music from shoes. to make music using the shoes, each pair of runners was equipped with 3 sensors that reacted went bent. these sensors would then send serial codes to a computer, which correspond to a series of sounds.
T he engineers behind the project developed a software that allowed the digital code to make music. The team also worked with Hifana to fine tune the shoe’s even installing accelerometers in the show to modulate the sounds when the shoe is bent.

The making of :

This is how it looks like afterward: 

via creativity

All pics & info via designboom

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