Nike founder Phil Knight had tried on the prototype sneaker with Air (a cushioning unit filled with pressurized gasses) in 1977 and the rest is history. From then Nike had come to release the Nike Air Tailwind (1979) then Air Force 1 (1982) to the spawning of the 1987 “Revolution” campaign in which Nike Air Max 1 was launched showcasing visible Air for the first time. After this revolution Nike has been synonymous for Air and its comfort as that tradition stays alive.
Nike CEO Mark Parker reflects that “Frank Rudy holds a singular place in the pantheon of Nike innovation” and that “his relentless creativity and focus on solving problems was, in many ways, the template for how Nike pursues performance to this very day.”
Also Rudy was known to be in close contact with doctors in Ohio and New York to fund and help with cancer research which he had dedicated his life to. Frank Rudy will not be forgotten as Nike prepares to launch the “Fresh Air” campaign in 2010.via: Sole Collector
All pics & info via www.freshnessmag.com